Why "Fading News" is my favorite at Cannes Lions

The Campaign "Fading News" is one of my favorite and here is why: http://www.gosee.de/news/advertising/petra-sammer-ueber-cannes-lions-pr-gold-gewinner-the-fading-news-radikal-tbwaistanbul-19787

WAS ZEICHNET GUTE PR AUS?

4 Dinge: Storytelling, Realtime-Kommunikation, Integrierte Kommunikation und echter, authentischer Diskurs: http://prreport.de/home/aktuell/article/8462-shortlist-und-gewinner-der-pr-lions-sind-ein-klares-signal/?L=gxfsvcjzdzpldqux.&cHash=dc650fadfd7dda8a58398aee395a3132

Ran an die Cannes Lions 2015

Hier ein  paar Tipps, wie man seine Chance bei den Cannes Lions 2015 erhöht: http://prreport.de/home/aktuell/article/8469-ran-an-2015-und-viel-glueck-beim-naechsten-mal/

#CannesLions

Cannes Lions by the Numbers

37.427 entries (+3.3%) - 1.850 entries in PR (+42.9%)
97 entering countries. Agencies in Albania, Ghana and San Marino entered for the first time

Countries with the most entries:
1. United States (6,213)
2. Brazil (3,321)
3. Germany (2,376)

$28.2 Million Entry-fee, stronges category Outdoor Lions ($3,891,000), smalles category Product Lions ($177,000), PR Lions ($1,259,000)

327 Jury Members - 27% of all judges are women
21 Jury Members for PR Lions - 67% af all PR-judges are women


1,700 awards (approx)
71 awards in PR Lions
1 Grand Prix, 14 Gold Lions,, 24 Silver Lions, 33 Bronze

12.000 visitors for the festival
220 speakers
750 sessions
Celebrities on stage: Sr Patrick Steward, Courtney Love, Sarah Jessica Parker, Kanye West, Jared Leto, Bono, Neil deGrasse Tyson and many more

Images win over Text - from Cannes Lions

PR is traditional a text-heavy discipline. We PR people love text and we love every word. But the world has changed and so do we. Visual content is growing in newspapers, images are liked and shared 10 times more in facebook. Twitter, made for 140 charactes, turns into a stream of images. Pinterest is used as a library of images. Generation Y turns to YouTube instead of Google.. Communication in the future will be visual.

And so are the PR Lions this year highly visual. Have a look into the highly creative and aesthetic work of the PR Award Winner 2014: 

Honey Maid, USA, turned hate into love. Pinted out tweets from a shitstorm and turned them into a love message. They captured this moment in a picture, that tells the whole story. 

Sweetie is a campaign for the International Childrens Aid Organization in the Netherlands. Sweetie is a 10year old Filipino girl. But Sweetie is not real,. She is an avatar, made to attracted and then trace down pedophiliac men online. With Sweetie at its core this campagne is working extremly good - you can´t resist to look at.

And also Bald Cartoons, a campaign from Brazil to raise awareness for children with cancer, is highly visual. Cancer treatment has the side effect of loosing hear and many kids with cancer feel bad about this. What did the campaign do? They get rid of the hair of cartoon heros ... brilliant simple. 

PR will always honor the importance of words. But we move into an era of visibility and visuality - in images and even more: in videos.

(Pictures from: 

http://www.businessinsider.com/honey-maid-wholesome-love-response-2014-4 /  http://lbbonline.com/news/cannes-forecast-sweetie-a-bitter-pill-to-swallow/ / http://www.everlasting.lk/news/offbeat-news/snoopy-garfield-and-friends-go-bald-for-kids-with-cancer)

#CannesLions

Why I love PR after Cannes even more

Why PR is so wonderful - and why I love to be in this business? Here is why: http://blog.ketchum.com/if/ 

#CannesLions

"Bei aller Bescheidenheit" - so der Titel meiner Kolumne heute in PR Report

Bevor ich mich wiederhole ... hier einfach lesen im PR Report: http://prreport.de/home/aktuell/article/8458-all-die-bescheidenheit-liebe-landsleute-in-ehren-aber/

Im Bild: die 21köpfige PR Jury mitJury Präsident René Wilson (typisch amerikanisch)
#CannesLions

"Vogelscheuche gewinnt" - so sieht es der Horizont

Der Horizont berichtet mit einer sehr witzigen Headline über die PR Lions, lesenswerter Artikel von Tim Theobald:
http://mobil.horizont.net/news/PR-Lions-Eine-Vogelscheuche-gewinnt-den-Grand-Prix--Nur-einmal-Bronze-fuer-Deutschland_120963.html

#CannesLions

w&v über das Abschneiden der PR bei den Cannes Lions

Und hier ist die Zusammenfassung der PR Lions von Peter Hammer in werben & verkaufen: http://www.wuv.de/agenturen/chipotle_holt_pr_grand_prix

#CannesLions

Welcome my friends: Ketchum has arrived at Cannes Lions

More than 20 delgates from Ketchum had finally arrived at Cannes, so I am no the only Ketchum here at the Croisette ... so welcome my friends. And they all will contribute to a plattform called "Scene@Cannes" where we share all stories around this exciting festival - Have a look Scene@Cannes http://www.ketchum.com/SceneAtCannes/
#CannesLions

Why you should work in PR: Cannes Lions

Arik Hanson wrote a lovely blog post in "PR Daily" at April 1st this year. And I do hope this post was not intended by this date, as it really inspired me. Under the titel "Why I´d love for my daughter to go into PR" he lists some pretty good reasons why PR is a fantastic job. One is: "You may meet famous people and visit places you´d never dreamed you would."

That´s so true. Ketchum, the agency I joined 22 years ago (or longer? no? ... I can´t remember) brought me to places I´d never thought I will be able to go.I´ve been in secret kitchens of famous chefs. I´ve been backstage with celebrities. I´ve been at a pre-premiere of a Pixar movie. Ketchum brought be to headquarters of the World Economic Forum. Ketchum made me speak at the UN in New York and now ... I am at the Cannes Lions Festival, judging in a room of the Palais de Festival where the Cannes Filmfestival is taking place. How wonderful is this.

And of top of this - as Arik Hanson says - it brings you "close to famous people". That´s the most exciting part. Tomorrow one of my most adorable role models will speak at the Cannes Lions Festival and I will never ever get a chance to come closer to him as this. I´ve had always - along my whole career -  the privilege to be guieded by great leaders and role models on leadership at Ketchum. And I am thankful the experience to work with great leaders such as Sabine Stadel-Strauch, Ray Kotcher or David Gallagher, just to mention a few. I learned so much from them and they inspired me for many years.
But one guiding star ... and now you may laugh .. but I don´t care ... always was Patrick Stewart ... well not exactly him ... it was him in his role as Captain Picard on the spaceshuttle Enterprise Next Generation.
First of all, I always saw myself as part of a "next generation", second Picard is an "knowing it all, always wise"-leader. Sound old fashioned? But this is exactly what I loved. Integrity, loyalty and deliverateness - that´s what I always strived for. But it´s really hard to do this if you are not on a spaceshuttle.
So he is here tomorrow and will speak about storytelling! So fantastic.
But you also should read Hansons blog carefully as he says "You may meet famous people ..." - and that´s true in our job as well. You come close and you "may".
And I will not.
When Stewart climbes the stairs to the stage tomorrow I will be in the judging room looking over the best work in PR for the Cannes Lions 2014. And this is another great reason why you may consider to get a job in PR.

What money can´t buy: a Cannes Lion

Huch, erst jetzt lese ich die Kolumnenunterschrift des PR Reports, die besagt, dass ich aus den "Hinterzimmern berichte". Nun, also so konspirativ geht es hier gar nicht zu und diplomatische Winkelzüge oder geschicktes Award-Taktieren bleibt auch gar keine Zeit, denn nach vier Tagen Jurysitzung sind immer noch mehrere Hundert Einreichungen vor uns ... bei den Abstimmungen  zählt im Moment vor allem nur eins: schnell zur Entscheidung zu kommen. Eilig haben es vor allem aber die wenigen Männer in der Jury - die Quote steht 7 gegen 14 - die gegen Abend nervös werden, ob wir den Juryraum noch rechtzeitig zum Anstoß des nächsten WM-Spiels schaffen.
Aber eine Frage bleibt in all den bisherigen Tagen nach wie vor im Raum: Was ist eigentlich PR? Eine der vielen Antworten gibt es in der PR Report Kolumne, die selbstverständlich in einem Hinterzimmer geschrieben wurde.
http://prreport.de/home/aktuell/article/8447-what-money-cant-buy/?L=0%2525252&cHash=459d586135c785404f9274b3944612ff

#CannesLion

Was man halt so macht in Cannes: Videos gucken

Ja, leider handelt es sich nicht um das Filmfestival, wie so manche meiner lieben Freunde dachten, als ich ihnen sagte, dass ich in der Jury in Cannes dabei sein darf. Zwar tagt die Jury im berühmten Palais de Festival, in dem auch jedes Jahr über die besten Filme beraten wird und gestern fand eine der Jurysitzungen tatsächlich in einem der Auditorien statt, in denen vor uns die Promis saßen und eigentlich machen wir auch nix anderes, als Filme gucken ... aber es sind dann doch "nur" die Cannes Lions. Aber die sich auch schon aufregend genug, dass der PR Report darüber von mir gerne mehr hören möchte:  http://www.festival-cannes.com/en.html

#CannesLions

Austausch, Inspiration und Captain Picard ... Der Horizont fragt die deutschen Jurymitglieder, warum sie zu den #CannesLions fahren

Eric Schoeffler
Claudia Fischer-Appel
David Mously
Kai Röffen
Martin Poss
Kerstin Heffels
Michael Dunke
Stefan Kolle
Günter Ulmer
Wolfgang Wagner
Matthias Harbeck
Jan Leube
ach ja, und ich ...

Sie alle vertreten Deutschland in den Jurys der Cannes Lions (und müssen sich am Montag abend, sollte sich die deutsche Mannschaft aus unerfindlichen Gründen dumm anstellen, blöd anquatschen lassen).

Und sie alle hat der Horizont befragt, was sie eigentlich an die Croisette treibt.

http://www.horizont.net/aktuell/agenturen/pages/protected/Cannes-Lions-Austausch-Inspiration-und-Captain-Picard--darauf-freuen-sich-die-deutschen-Juroren_120912.html

How to Catch a Lion for the Cannes Lions Festival

I know it is too late. But if you want a win a Lion at Cannes Lions 2014, you should know what I am looking for, being a Jury member this year. If you are still interested, here are my winning criterias: http://blog.ketchum.com/how-to-catch-a-lion/

What makes a Big Idea? Claire Bridges knows

Claire Bridges has seen many Big Ideas in her career. So that´s the reason why she is here, here at the #CannesLions Festival to judge on PR campaigns.
So she spends - like me - ten hours in the judging room everyday ... trying to find THE one idea worth a Cannes Lion.

Claire is the founder of Now Go Create - and she has a wonderful blog where you can learn much about creativity. So Now Go and read her blog - to learn more the PR jury at Cannes and how they see Creativity: http://www.nowgocreate.co.uk/blog/article.php?blogID=73

#CannesLions

Does PR fit to the #CannesLions ?

Yes and no ... sounds too diplomatic? So, read more provocative stuff at the ICCO blog: here http://news.iccopr.com/what-everyone-wants-to-know-about-cannes-lions-by-petra-sammer/

#CannesLions

Keine Zeit für´s Kloo - Juroren auf den #CannesLions

Ja, ganz richtig. Sogar die sogenannten "Bio-Breaks" sind reglementiert für die Juroren der Cannes Lions. Wie übrigends alles bis ins Detail perfekt vorbereitet ist, wie auch nicht anders zu erwarten bei einer Veranstaltung, die seit über 60 Jahren hier in Cannes durchgeführt wird. Die Jury wird morgends im Hotel abgeholt und in den Palais de Festivals gefahren (ja genau ... da wo auch die Filmfestspiele stattfinden. Schon cool, backstage, den gleichen Eingang zu nehmen, wie die Filmstars nur wenige Wochen vorher). Dann wird die Jury in kleinere Untergruppen geteilt, denn in den nächsten drei Tagen gilt es aus über tausend Einreichungen die Shortlist runterzudampfen. Das geht nur mit Arbeitsteilung - und eben drei Tagen mit je zehn Stunden im Jury-Raum, zwei zehnminütigen Kaffeepausen und einer 25minütigen Mittagspause. Als gucken, gucken, gucken (Videos), beurteilen, diskutieren, gucken, gucken, gucken, lesen, lesen, lesen, diskutieren ....  Aber irgendwann dann ....Also man wird doch mal müssen dürfen. #CannesLions

And don´t forget to mention the Superbowl - hot at #CannesLions

Which sport made it to the Cannes Lions? Soccer, Soccer, Soccer, some Olympics, Rugby (!right), the Superbowl and Wrestling:
http://blog.ketchum.com/rewriting-the-rules-for-sports-at-cannes/

Hello #CannesLions

I just arrived at the Cote d´Azur in Cannes and I can´t believe how beautiful the beach, the ocean and the weather is in front of my hotel. I will not see any of these as I am supposed to judget on approximately 1.500 PR entries for the #CannesLions.
The PR, Direct and Promo Jury are the first to arrive at the Martinez hotel and we will meet tonight at the welcome party. Then judging will start tomorrow sharp 8:00 in the morning and last as long as it a takes. And this will be my routine for the next six days. So I arrived pale and I will leave Cannes pale.

I am very much looking forward to meet my judging colleagues from around the world as they come from 19 different countries. You also should know that the jury changes every year, so forget about asking how to win, as every jury judges a little bit different. Just send your best work.
#CannesLions #PR