What makes a Big Idea? Claire Bridges knows

Claire Bridges has seen many Big Ideas in her career. So that´s the reason why she is here, here at the #CannesLions Festival to judge on PR campaigns.
So she spends - like me - ten hours in the judging room everyday ... trying to find THE one idea worth a Cannes Lion.

Claire is the founder of Now Go Create - and she has a wonderful blog where you can learn much about creativity. So Now Go and read her blog - to learn more the PR jury at Cannes and how they see Creativity: http://www.nowgocreate.co.uk/blog/article.php?blogID=73

#CannesLions