It´s the story behind the story: How things go viral

Jesper Aström, Marketingpowerhouse from Stockholm, who admits on his Twitterfeed that he keeps the

best ideas to himself, is sharing his wisdom why some videos go virals and others don´t. His key advise: Tell a story behind the story. And this is so true. My favorite lines in his essay "How to make something viral" on Hyper Island is this: 

Let’s take a normal conversation between two people online.

Person 1: Have you seen this clip on YouTube? Person 2: Yes! End of discussion.

Person 1: Have you seen this clip on YouTube? Person 2: Yes! Person 1: Did you know that [insert any of the stories about the story from above] - the split is in 3 movies - it was the first take - only ONE safety line was removed in editing etc. Person 1: NO WAY!! [watches 10 more times to confirm]

Now. Let’s take a video with viral potential and compare what happens when you add a story about the story. This, my friends, is a viral conversation - or BUZZ.

Read all of it and learn how stories go viral: https://www.hyperisland.com/community/news/how-to-make-something-viral

THE FUTURE OF STORYTELLING: INTERACTIVE COMICS

Watch out for this awsome great opportunities for storytelling in graphic novels and comics: Murat (http://www.nonstopbar.com/) is a completely new way to experience a comic - with sound, interactive elements, movies, color ... your phantasy is boosted 

Read also more here: http://www.thinktank.org.uk/blog.php#blog-1465

WAS ZEICHNET GUTE PR AUS?

4 Dinge: Storytelling, Realtime-Kommunikation, Integrierte Kommunikation und echter, authentischer Diskurs: http://prreport.de/home/aktuell/article/8462-shortlist-und-gewinner-der-pr-lions-sind-ein-klares-signal/?L=gxfsvcjzdzpldqux.&cHash=dc650fadfd7dda8a58398aee395a3132

Arte gives it a try - Transmedia Storytelling

About : Kate ... arte is testing it. While the German public broadcaster ZDF has made it´s baby steps into Second Screen, Social Media and transmedia Storytelling, also German/French tv-channel is testing its own project called "About : Kate".
These are the first steps of public broadcasting into a real transmedia storytelling technique finding a small group of fans. All this looks small but might be the right direction into the future of tv.