The first predicitions are out and David Gallagher, ICCO president and my boss at Ketchum is one of the first to make some bold suggestions. Here is what he predicts:1. 2014 becomes the year many PR people say they ´got`Cannes.
2. A PR agency wins a Gold Lion in a non-PR category.
3. AVE continues to decline as a measure of campaign effectiveness.
4. A PR agency will win the PR Grand Prix!
Want to know more about his predictions? Then read his blog post. We will see June 22nd whether he was right or wrong.
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