Visual Storytelling: Hot Dogs

The Hot Dog Legs tumblr page went viral last Monday after BuzzFeed named it the “Best Tumblr of The Summer.” The Ketchum team quickly mobilized on the news and created a “hot dog legs” postof our own to engage fans just a few hours later. As a result, we’ve been able to convert a single Facebook post into multiple pieces of media coverage, driving awareness for the brand during the key pre-Labor Day sales period. Media highlights include:  MSNBC (with an accompanying tweet from Chris Hayes), Yahoo!, a tumblr post from the originator, as well as a tweet from the BuzzFeed author who kicked the "hot dog legs" frenzy into high-gear. To add to all of this, KRON 4 News in San Francisco and WSLS-NBC in Roanoke, VA both ran stories on the "hot dog legs" phenomenon;