It´s the story behind the story: How things go viral

Jesper Aström, Marketingpowerhouse from Stockholm, who admits on his Twitterfeed that he keeps the

best ideas to himself, is sharing his wisdom why some videos go virals and others don´t. His key advise: Tell a story behind the story. And this is so true. My favorite lines in his essay "How to make something viral" on Hyper Island is this: 

Let’s take a normal conversation between two people online.

Person 1: Have you seen this clip on YouTube? Person 2: Yes! End of discussion.

Person 1: Have you seen this clip on YouTube? Person 2: Yes! Person 1: Did you know that [insert any of the stories about the story from above] - the split is in 3 movies - it was the first take - only ONE safety line was removed in editing etc. Person 1: NO WAY!! [watches 10 more times to confirm]

Now. Let’s take a video with viral potential and compare what happens when you add a story about the story. This, my friends, is a viral conversation - or BUZZ.

Read all of it and learn how stories go viral: https://www.hyperisland.com/community/news/how-to-make-something-viral