PR is traditional a text-heavy discipline. We PR people love text and we love every word. But the world has changed and so do we. Visual content is growing in newspapers, images are liked and shared 10 times more in facebook. Twitter, made for 140 charactes, turns into a stream of images. Pinterest is used as a library of images. Generation Y turns to YouTube instead of Google.. Communication in the future will be visual.
And so are the PR Lions this year highly visual. Have a look into the highly creative and aesthetic work of the PR Award Winner 2014:
Honey Maid, USA, turned hate into love. Pinted out tweets from a shitstorm and turned them into a love message. They captured this moment in a picture, that tells the whole story. 
Sweetie is a campaign for the International Childrens Aid Organization in the Netherlands. Sweetie is a 10year old Filipino girl. But Sweetie is not real,. She is an avatar, made to attracted and then trace down pedophiliac men online. With Sweetie at its core this campagne is working extremly good - you can´t resist to look at.
And also Bald Cartoons, a campaign from Brazil to raise awareness for children with cancer, is highly visual. Cancer treatment has the side effect of loosing hear and many kids with cancer feel bad about this. What did the campaign do? They get rid of the hair of cartoon heros ... brilliant simple.
PR will always honor the importance of words. But we move into an era of visibility and visuality - in images and even more: in videos.
(Pictures from:
http://www.businessinsider.com/honey-maid-wholesome-love-response-2014-4 / http://lbbonline.com/news/cannes-forecast-sweetie-a-bitter-pill-to-swallow/ / http://www.everlasting.lk/news/offbeat-news/snoopy-garfield-and-friends-go-bald-for-kids-with-cancer)
#CannesLions
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