tag:blogger.com,1999:blog-6180883146081682952024-03-14T16:59:30.817+01:004 STORYTELLERSWhat Makes a Great Story? A Blog about Storytelling in Marketing and PR by Petra SammerPetra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.comBlogger48125tag:blogger.com,1999:blog-618088314608168295.post-79481213022345138102015-12-15T07:57:00.002+01:002016-01-05T12:17:44.897+01:00EndThis blog ends here and will be continued here: <a href="http://petrasammer.com/blog/">petrasammer.com/blog/</a>Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-88031987946013547222015-10-10T11:56:00.000+02:002015-10-10T11:56:22.801+02:00What Color Has Your Story?<div class="separator" style="clear: both; text-align: center;">
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When was the last time, you thought about "color"? When your child ask you about your favorite color? Or when you thought about coloring the white walls of your home, as this seems to be the latest trend now? Or did color strike you in the last meeting with your marketing agency when they mentioned that the 30 year old logo of your company needs some polishing?<br />
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<b>Color your Communication</b><br />
Have you every thought about the importance of color for communication? And even more: for Storytelling? If not you definitely should have a look into Lewis Bond´s video "<a href="http://www.firstshowing.net/2015/watch-lewis-bonds-exceptional-video-essay-on-color-in-storytelling/">Color in Storytelling</a>" - and you will see. Bond presents a wonderful collage of movies and films which all work so powerful with color. And he explains in a brilliant way why you should care about the hue, saturation and value of each color in your next story.<br />
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I am not talking about Hollywood. I am talking about Corporate Communication, Corporate Storytelling and Corporate Film. PR-Experts and marketing manager definitely have to learn more about the elements of a good story - visual story. And color is one of the areas to improve here. Here some examples:<br />
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<b>Color helps the audience to immerge into your story</b><br />
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<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh58hmM2WZQkdKdAHB8bm-kclHScyGhaP_vb6P5sEYTXXoEk7EsK7AZ_ObSDnxUzAD_7C9KM9CKiQcUGsVhupiGwFi1mFA1HeM_cEqgnzOaRWtKjMrLCLy_V92-g-p0IU0tLS00F_xNKtw/s1600/Dulux-Colourless-Future-Advert.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh58hmM2WZQkdKdAHB8bm-kclHScyGhaP_vb6P5sEYTXXoEk7EsK7AZ_ObSDnxUzAD_7C9KM9CKiQcUGsVhupiGwFi1mFA1HeM_cEqgnzOaRWtKjMrLCLy_V92-g-p0IU0tLS00F_xNKtw/s200/Dulux-Colourless-Future-Advert.jpg" width="200" /></a></b></div>
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Ok, for a color brand like Dulux it seems easy to tell stories with the power of colors. But is it really that easy? With the story "Colourless Future" Dulux definitely presents its brand as a visionary visual storyteller with the courage to compete against Hollywood. The Science Fiction story fascinates its audience with a the cruel vision of a world where White is the dominating color and all other colors are banned or have to go "underground". Have a look how the future of color may look like - a great story by Dulux: "<a href="https://www.youtube.com/watch?v=_4w2nGq646k">Colorless Future</a>."<br />
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<b>Color evokes emotions</b><br />
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<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic2tnbC64y8RHMlIN8T5e08Hjz27p8lPrAF-E1EHvjfiwydvMKlOmmOWsBsqBq7crjPCDkG9tVYrp9AXvqiI-5dWw5DnX59_zPTA-J2p1-FvtEG0rjOuEElxTlvTtboYN8x-a8xAm8_CU/s1600/Screen-Shot-2015-04-08-at-10.48.16-AM.png-700x392.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic2tnbC64y8RHMlIN8T5e08Hjz27p8lPrAF-E1EHvjfiwydvMKlOmmOWsBsqBq7crjPCDkG9tVYrp9AXvqiI-5dWw5DnX59_zPTA-J2p1-FvtEG0rjOuEElxTlvTtboYN8x-a8xAm8_CU/s200/Screen-Shot-2015-04-08-at-10.48.16-AM.png-700x392.jpg" width="200" /></a></b></div>
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To promote its new product Japanese cosmetic brand <a href="http://bit.ly/1cbotfB">Lux</a> hacked Google Maps and allowed its consumers with an App to paint any street or location on Google Maps in Pink - colored with a beautiful cherry blossoms bloom. Which color is better than pink to evoke the emotion of calmness and pleasure - like Lux perfumes.<br />
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<b>Color supports our message</b><br />
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<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-UoYVLTQiBsQQckn7DtCNNwKeToNQ-ICusqM9BK6NKdhDljNUytu3SqtNJ7tABQToDq9JTP3xukn-KUMGIycuTE4RVKVKPKe9PsIpDvp1ZElNzUFdIjExyO_s2k_dG8rfsmgXjxC4Q-g/s1600/Tree+Concert.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-UoYVLTQiBsQQckn7DtCNNwKeToNQ-ICusqM9BK6NKdhDljNUytu3SqtNJ7tABQToDq9JTP3xukn-KUMGIycuTE4RVKVKPKe9PsIpDvp1ZElNzUFdIjExyO_s2k_dG8rfsmgXjxC4Q-g/s200/Tree+Concert.jpg" width="200" /></a></b></div>
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It´s not by coincidence that the main color of the award winning campaign "Tree concert Berlin" is green. Berlin is a green city. But everyday it loses 2000 trees which are affected by the polution of the city. To safe these trees the NGO "Friends of the Earth Germany" with the help of BBDO and Ketchum Pleon came up with the donation program "<a href="https://www.youtube.com/watch?v=k7BVp16x5BQ">Tree Concert</a>". Have a look into the case study of this program and see how the color supports the big idea and the key message of the whole campaign.<br />
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<b>Color is a beast</b><br />
It´s save to say that color is a very complex beast." - this are the words of graphic artist Mark D. West in his book "<a href="http://storiesthatmovemountains.com/">Stories that Move Mountains</a>" who explains in detail how meaningful color in different cultures can be and how cultural sensitive Visual Storytellers have to be by using a specific color. But it´s not only the cultural contect - Eastern or Western - which makes it complicated. It´s the usage, meaning and association of the color itself - in any culture.<br />
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<b>Just take Red</b><br />
The color Red stands for blood, danger and anger (see also the color of the character "Anger" in Pixars latest movie "Inside Out"). But it also stands for fire, warmth, passion and love. Visual Storytelling and the smart usage of color is more than just a checklist of associations and a fixed code of meanings. Every story needs its unique context and its own color code. So most important of all is that we - in marketing and PR - start to dive into the tool box of Visual Storytelling, become more sensible about each of its tools and learn how to use them. So: What´s the color of your next story?Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-11796481908587404402015-04-07T17:02:00.000+02:002015-04-07T17:02:02.827+02:00The most relevant stories<div class="separator" style="clear: both; text-align: center;">
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"The most relevant stories connect on a personal level," this are the words of Beth Comstock, head of marketing and innovation of GE. And she convesses claims, that in a world where more machines are talking, more people are talking, in a world where we are bombarded with information, simplicity is the key to success - and stories make our conversations much easier. Especially for companies with complicated products and services who want to be memorable and easy to understand. Whatch her talk on Corporate Storytelling at <a href="http://futureofstorytelling.org/">Future of Storytelling</a> on <a href="http://futureofstorytelling.org/video/mind-share/">Vimeo</a>.Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-31206422097566885862015-03-03T08:44:00.004+01:002015-03-05T11:49:55.093+01:00Storyful - Storyfy - Storytoolz - Storybird -Storyteller - Storybuilder ... Stooooop it!<div class="MsoNormal">
<span lang="DE" style="font-family: Arial, sans-serif;">Yes, it looks like we´ve got it. We´ve got this Storytelling trend or how ever you call it.</span></div>
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<span lang="DE" style="font-family: Arial, sans-serif;">Just to pick a few:</span></div>
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<span lang="DE" style="font-family: Arial, sans-serif;">If you search for stories you can work with</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3Ag2yBdAtTcbkSY5iCOsYyc1egAivcF_1pyhHZCtqZlgaCw7NP0VA3eXpQTykJhSVPSuF8pANcORSamv54e1-OBwIsbFioJp5ACDZ6TLRUyD3hTFIT8fKuFP1pF9Nf1C91u1Z7OU-v7s/s1600/IMG_1027.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3Ag2yBdAtTcbkSY5iCOsYyc1egAivcF_1pyhHZCtqZlgaCw7NP0VA3eXpQTykJhSVPSuF8pANcORSamv54e1-OBwIsbFioJp5ACDZ6TLRUyD3hTFIT8fKuFP1pF9Nf1C91u1Z7OU-v7s/s1600/IMG_1027.JPG" height="320" width="212" /></a><span lang="DE" style="font-family: Arial, sans-serif;"><a href="http://storyful.com/">Storyful</a> – Robert Murdochs teams promise you the "Powers Great Storytelling". If you want "the web tell a story" you should go to </span><span style="font-family: Arial, sans-serif;"><a href="https://storify.com/">Storyfy</a>. If you are an author and searches for better ressources (well ... ) go to <a href="http://storytoolz.com/">Storytoolz</a>. If you look for "visual storytelling for everyone" go to <a href="https://storybird.com/">Storybird</a>. There are agencies which call themselve <a href="http://www.stories-unlimited.de/en/">Stories-Unlimited</a>. And there are tools which call themselve somehow with "Story" such as <a href="http://storyteller.katharinabrunner.de/">Storyteller </a>(a tool for journalists) or <a href="http://storybuilder.jumpstart.ge/en">Storybuilder </a>(a platform to build and share stories). There is <a href="https://story.adobe.com/de-de/">Adobe Story</a> (software to write scripts), <a href="https://docsstorybuilder.appspot.com/">Google Story Builder</a> (a tool to create docs stories) and <a href="http://studios.amazon.com/storyteller">Amazon Storyteller</a> (a tool to visualize your movie script). </span><br />
<span style="font-family: Arial, sans-serif;">Ups ... and I forgot to mention <a href="http://storymap.knightlab.com/">Storymaps</a>, where you can tell stories with maps.</span></div>
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<span style="font-family: Arial, sans-serif;">But before you start search for stories at places such as <a href="https://www.facebookstories.com/">Facebook Stories</a>, <a href="http://www.greenkitchenstories.com/recipe-index/">Green Kitchen Stories</a> or <a href="http://www.reddit.com/r/fatpeoplestories/">Fat People Stories</a>. And you want to learn from other stories so have a look into <a href="http://news.microsoft.com/stories/index.html">Microsoft Stories</a>, <a href="https://www.youtube.com/user/SearchStories">Google Stories</a>, <a href="http://www.nutellastories.com/en_INT">Nutella Stories</a>, <a href="http://fiat-urban-stories.de/">Fiat 500 Urban Stories</a> or <a href="http://www.mazda.de/stories/">Mazda Stories</a>. </span></div>
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<span style="font-family: Arial, sans-serif;">And finally you may want to step into a story? No problem. Visit <a href="http://thisisstory.com/">Story</a> and <a href="http://www.stories.com/de/">&Other Stories</a>.</span></div>
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<span style="font-family: Arial, sans-serif;">Storytelling is great. But you don´t have to call it "St....".</span></div>
Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-75063652170328891252015-03-02T11:34:00.000+01:002015-03-02T11:34:26.398+01:00The Endless Story: Storytelling in Games is different<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4lt0r3_YE1WOXnaXOChdmdlCz-KHiqDcJXlKjoOkAYWsQx8srXOobipprJmkcr9wgdADgSbVWB3nS-xh5jBXYFiLBYmzCSwQ1i66FFGGEUMpOx7g1QU-Q6n6w3llh9R-iBFbKEdopkeQ/s1600/Mailand+Taschen+(204).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4lt0r3_YE1WOXnaXOChdmdlCz-KHiqDcJXlKjoOkAYWsQx8srXOobipprJmkcr9wgdADgSbVWB3nS-xh5jBXYFiLBYmzCSwQ1i66FFGGEUMpOx7g1QU-Q6n6w3llh9R-iBFbKEdopkeQ/s1600/Mailand+Taschen+(204).jpg" height="320" width="240" /></a></div>
We should acknowledge that storytelling in games can be slightly different and has to in contrast to novels or movies. In our enthusiasm about <a href="http://de.wikipedia.org/wiki/Joseph_Campbell">Joseph Campbells</a> world-formular "the <a href="https://www.youtube.com/watch?v=Hhk4N9A0oCA">Hero´s Journey</a>" we might forget that not every plot of a computergame follows his rules and there are good reasons.<br />
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Douglas Rushkoff alerted us in his book <a href="http://www.firstthings.com/web-exclusives/2014/02/narrative-collapse">Present Shock</a> about the "Narrative Colaps". The end of linear stories in the 21st century. Why? Well, since the 50s remote control has teached us how to interrupt tv shows, to jump from channel to channel and from story to story. We got used to switch from plot to plot and learned to anticipate story lines. Today it looks like that we´ve overcome <a href="http://en.wikipedia.org/wiki/Dramatic_structure">Aristotle´s plot structure</a> or Gustav Freytag´s <a href="http://www.ohio.edu/people/hartleyg/ref/fiction/freytag.html">dramatic arch or pyramid</a>. Are we bored about this old paradigm? Have we seen and heard to much?<br />
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In fact modern stories in social media and games seem to be just the opposite of traditional storytelling. In traditional storytelling we hang on a story as long as possible, we follow the hero through his journey, his call for adventure, his quests and trials and we can´t wait to come to the end. We read a book as quick as possible to find out how the hero´s journey might end, to learn how the hero will cope with all the mess and how he will return to his old world. Whether it´s a happy or a bad ending.<br />
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Storytelling in games is different. Joseph Campbell´s Hero´s Journey get´s a slight different interpretation and what´s key is the different exposure of the "ending" of a story. While in traditional storytelling the recipient wants to know the resolution of the end as soon as possible, the gamer in contrast wants to avoid the end as long as possible. The principle of a modern game is NOT to come to an end. A principle which Rushkoff calls the "endless story" - somehow described by Michael Ende in his novel "Neverending Story" but even better analysed by James Carse in his theory about "<a href="http://www.amazon.de/Finite-Infinite-Games-James-Carse/dp/1476731713">Finite and Infinite Games</a>". And that´s just one difference between traditional and modern storytelling. The team of Extra Credits is doing a great job in explaining how the Hero´s Journey is still a useful concept to explain Video- and Computergames but Game-developer see Joseph Campbell´s theory more as a a framework than a rule. Two videos explain the differences: <a href="https://www.youtube.com/watch?v=SWKKRbw-e4U">Part 1</a> - <a href="https://www.youtube.com/watch?v=QVqT8s7bOTQ">Part 2</a>.<br />
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<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-4431704367748941752015-01-13T17:12:00.000+01:002015-01-13T17:12:57.713+01:00Every good story needs a reason to be told<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfEkOqn7lv1G9n6CH8WoeCwZWd8n3n9L7CVJzT4Mx6hPv28Nljtv2V5Yt-qnselkJLH1_1XR_yPv9vVSifcJD9AOPjGBH-jgXixVgrTZSxBnYtwX_-ll6Rx6M3gnUAEJ9dlCYH5_gTOxw/s1600/Mike+Glotzki.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfEkOqn7lv1G9n6CH8WoeCwZWd8n3n9L7CVJzT4Mx6hPv28Nljtv2V5Yt-qnselkJLH1_1XR_yPv9vVSifcJD9AOPjGBH-jgXixVgrTZSxBnYtwX_-ll6Rx6M3gnUAEJ9dlCYH5_gTOxw/s1600/Mike+Glotzki.jpg" height="400" width="300" /></a></div>
"The process of developing a story is one of discovery," Pete (Doctor, director of the movie `Mosters, Inc.´) says. "However, there´s alway a guiding principle that leads you as you go down the various roads. In <a href="http://en.wikipedia.org/wiki/Monsters,_Inc."><i>Monsters, Inc</i>.</a>, all of our very different plots shared a common feeling - the bittersweet goodbye you feel once a probelm" - in this case, Sulley´s quest to return Boo to her own world - "has been solved." -<br />
I took this quote from Ed Catmulls wonderful book <a href="http://www.randomhouse.com/book/216369/creativity-inc-by-ed-catmull-and-amy-wallace">Creativity Inc.</a> as it describes so brilliant what every good story needs to have: a reason to be told. No matter what the plot gonna be or how often you change your characters or the end of your story, you always should know - from the start you work on a story - what your "Reason Why", your higher purpose, your believe is, your story should stand for.<br />
There is no one better to explain this "Reason Why" than Simon Sinek in his famous TED Talk about "<a href="https://www.ted.com/speakers/simon_sinek">How great leaders inspire action</a>". He decoded a formula which even helps storytellers to start best with their story. Be defining the Why (storyline), the How (hero´s journey) and the What (plot).Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-75702012465879777482014-12-03T17:59:00.001+01:002015-01-13T17:20:27.518+01:00The "Ultimative Book-List" on Storytelling<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitW4YxwdU8ZIUnPK2vLD018DfcyZRmrpRXzOs_5Z1eP-s_weFOM9MCcpQMijUPonB4l01bzXU-utvZWxkC8VHEV4aBmN5fgBnCr3wMid5kL_fDw5zp1aeeINvNPDOy_khf6FgT0EM1Jo8/s1600/IMG00462-20120724-0758.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitW4YxwdU8ZIUnPK2vLD018DfcyZRmrpRXzOs_5Z1eP-s_weFOM9MCcpQMijUPonB4l01bzXU-utvZWxkC8VHEV4aBmN5fgBnCr3wMid5kL_fDw5zp1aeeINvNPDOy_khf6FgT0EM1Jo8/s1600/IMG00462-20120724-0758.jpg" height="240" width="320" /></a></div>
People ask me very often: "What do you read? Which book was most inspiring about storytelling?". So I thought about the "ultimate book-list". For today it´s this (but you never know the future will bring):<br />
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<li><span lang="EN-US">McKee,
Robert: Story. Substance, Structure, Style and the Principles of Screenwriting.
</span><span lang="DE">Methuen 1999.</span></li>
<li>Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin Group 2009.</li>
<li>Catmull, Ed: Creativity, Inc. Random House 2014.</li>
<li>Campbell Joseph: The Hero with a Thousand Faces. Pantheon Books 1949.</li>
<li><span lang="EN-US">Rushkoff, Douglas: Present Shock – When Everything Happens Now. Orange Press 2014.</span></li>
<li><span lang="EN-US">Gottschall,
Jonathan: The Storytelling Animal. How Stories make us Human. </span><span lang="DE">First Mariner Books 2012.</span></li>
<li><span lang="EN-US">Denning,
Steve: The Leader´s Guide to Storytelling. </span>John Wiley & Sons Inc. 2011.</li>
<li><span lang="EN-US">Field,
Syd: Screenplay. The Foundations of Screenwriting. </span><span lang="DE">Delta
Book 2005.</span></li>
<li><span lang="EN-US">Fuoti,
Julie / Johnson, Lisa: Story Juice. How Ideas Spread and Brands Grow. </span><span lang="DE">Grapevine Group 2012.</span></li>
<li>Flath, Herbert: Storytelling im
Journalismus. Formen und Wirkung narrativer Berichterstattung. Dissertation TU
Illmenau 2012.</li>
<li><span lang="EN-US">Heath,
Chip / Heath, Dan: Made to Stick. </span>Random
House 2010.</li>
<li><span lang="EN-US" style="font-family: Symbol;"><span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><span lang="EN-US">Berkun,
Scott: Mindfire. Big Ideas for Curious minds. Scott Berkun 2011.</span></li>
<li>Kelley,
Tom / Kelley, David: Creative Confidence. Crown Business 2013.</li>
<li>Lotter, Wolf: Die kreative
Revolution. Was kommt nach dem Industriekapitalismus? Murmann Verlag 2009.</li>
<li><span lang="EN-US" style="font-family: Symbol;"><span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><span lang="EN-US">Latitude:
The Future of Storytelling. http://futureofstorytellingproject.com.</span></li>
</ol>
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Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com1tag:blogger.com,1999:blog-618088314608168295.post-64063097681856350402014-08-22T12:17:00.002+02:002015-01-13T17:20:38.427+01:00"Storyscaping" ... new buzz word with worth wisdom on Storytelling<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCiKo5ha8KzxMsrR3k8mMksqz_vrTlToZDWN_xXBNs68i-o7ag5iWuU-_88fqxR7pJfUB_Wtpvrs5hitVaLOmJtm1IoNrk8LJWmIg_d6a2USBxlVQva9yaqLsjPtwqRiX7wS4u3KrhBLE/s1600/storyscaping_4folio_2_940.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCiKo5ha8KzxMsrR3k8mMksqz_vrTlToZDWN_xXBNs68i-o7ag5iWuU-_88fqxR7pJfUB_Wtpvrs5hitVaLOmJtm1IoNrk8LJWmIg_d6a2USBxlVQva9yaqLsjPtwqRiX7wS4u3KrhBLE/s1600/storyscaping_4folio_2_940.jpg" height="320" width="300" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman";">„<a href="http://www.sapient.com/de-de/sapientnitro/about/storyscaping.html">Storyscaping</a>“
is a beautiful designed book, written by Gaston Legorburu, World Chief Creative
Officer of SapientNitro and Darren McColl, World Chief Strategy Officer of
SapientNitro SapientNitro is the agency behind the award-winning campaign “The
Best Job in the World” and the heafty job titel of both authors say everything
about the deep thinking in this book. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman";">Although the
title of the book is a bit misleading. It gives the impression that this book is purely
about storytelling. Iin some parts it refers to knowledge around crafting a
great story. But after reading all 244 pages, 2 parts and 13 chapters my take
away on this book is that it is more about “brand experience” than
“storytelling”. But maybe that´s also the reason why Legorburu & McColl
came up with the artificial word “Storyscaping”. A quite unusual word and I
never fell in love with it – even after reading the whole thing.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman";">Legorburu and
McColl unveil a lot of insights around the advertising and communications
business and how to come up with a state-of-the-art campaign. They talk about
Sinek´s Golden Circles (“Start with Why”), they refer to Cameron´s movies such
as Terminator, Titanic and Avatar and they even quote one of my favorite comedy
move: L-A-Story.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman";">Especially I
love their idea of having an Organizing Idea instead of a Big Ideas as well as their
preference for Systematic Thinking instead of randomly picking an insight. But
I also must say some parts of this book are a bit challenging. There is great and
inspiring thinking but also some kind of “obvious thoughts”, where you ask yourself: “So
what …?” and there are other parts of the book where clearly the authors have
too much in mind. Just shortcutted their thoughts and leave it up to the reader
to connect the dots.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman";">On the other
hand there are some cool, easy to use, pragmatic tools which marketeers and also
PR people can use right away such as a”4-Step-Box to create Consumer
Connections” or a “Insight Mining Map”. All this is worth to read. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman";">The last
chapter is a little bit too much “promoting their agency”. But hey, that´s the
job of these too gentlemen. Overall is´s a great sneak preview into the way of
working of a successful agency like SapientNitro and we should be thankful for
the opportunity to look behind their curtains. My favorite quote: “”The first
step to a great insight is having a very clear view of consumers.”<o:p></o:p></span></div>
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Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-61458626029873078182014-08-19T08:43:00.000+02:002014-08-19T08:43:16.612+02:00It´s the story behind the story: How things go viral<span style="font-family: inherit;">Jesper Aström, Marketingpowerhouse from Stockholm, who admits on his <a href="https://twitter.com/JesperAstrom">Twitterfeed </a>that he keeps the</span><br />
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<span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWI8DjCgzRpy3qGPLVNDh4-thzIxEe5G07df5fnriVwwzNNwy8jVQXN_7dIaIphFNxpyGhZi2lY5jjghoRT0MSbqAShLfMSAH1ujNMA-6USE29D5KmJFjAZIa300kvyU3Ne1pFzotGJw/s1600/IMG_3313.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWI8DjCgzRpy3qGPLVNDh4-thzIxEe5G07df5fnriVwwzNNwy8jVQXN_7dIaIphFNxpyGhZi2lY5jjghoRT0MSbqAShLfMSAH1ujNMA-6USE29D5KmJFjAZIa300kvyU3Ne1pFzotGJw/s1600/IMG_3313.JPG" height="320" width="213" /></a></span></div>
<span style="font-family: inherit;"> best ideas to himself, is sharing his wisdom why some videos go virals and others don´t. His key advise: Tell a story behind the story. And this is so true. My favorite lines in his essay<a href="https://www.hyperisland.com/community/news/how-to-make-something-viral"> </a>"How to make something viral" on Hyper Island is this: </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="background-color: #f4f6f6; color: #333333; line-height: 22.399999618530273px;"><span style="font-family: inherit;">Let’s take a normal conversation between two people online.</span></span><br />
<div style="background-color: #f4f6f6; border: 0px; color: #333333; line-height: 22.399999618530273px; margin-bottom: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="font-family: inherit;">Person 1: Have you seen this clip on YouTube? </span><span style="font-family: inherit;">Person 2: Yes! </span><span style="font-family: inherit;">End of discussion.</span></div>
<span style="font-family: inherit;">Person 1: Have you seen this clip on YouTube? Person 2: Yes! Person 1: Did you know that [insert any of the stories about the story from above] - the split is in 3 movies - it was the first take - only ONE safety line was removed in editing etc. Person 1: NO WAY!! [watches 10 more times to confirm]</span><br />
<br />
<div style="background-color: #f4f6f6; border: 0px; color: #333333; line-height: 22.399999618530273px; margin-bottom: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="font-family: inherit;">Now. Let’s take a video with viral potential and compare what happens when you add a story about the story. </span><span style="font-family: inherit;">This, my friends, is a viral conversation - or BUZZ.</span></div>
<div style="background-color: #f4f6f6; border: 0px; color: #333333; line-height: 22.399999618530273px; margin-bottom: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="font-family: inherit;">Read all of it and learn how stories go viral: <a href="https://www.hyperisland.com/community/news/how-to-make-something-viral">https://www.hyperisland.com/community/news/how-to-make-something-viral</a></span></div>
Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-58207527697334290932014-07-09T10:52:00.002+02:002014-08-01T11:04:55.280+02:00THE FUTURE OF STORYTELLING: INTERACTIVE COMICS<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtRJiNoLtOfZPHnTZYC1wQyjGc9CCCmLQ85V7GQFqfJb9AVKnIRI1aC9WiQTM1z3AXqiEIZgwSlogN6AfZS_evWx8ZeHsbgMxM_jWF1o3wSoT3ibKwYhITr7r08NtONo8X6yVTnKgSbNU/s1600/Murat.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtRJiNoLtOfZPHnTZYC1wQyjGc9CCCmLQ85V7GQFqfJb9AVKnIRI1aC9WiQTM1z3AXqiEIZgwSlogN6AfZS_evWx8ZeHsbgMxM_jWF1o3wSoT3ibKwYhITr7r08NtONo8X6yVTnKgSbNU/s1600/Murat.jpg" height="240" width="320" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;">Watch out for this awsome great opportunities for storytelling in graphic novels and comics: Murat (<a href="http://www.nonstopbar.com/">http://www.nonstopbar.com/</a>) is a completely new way to experience a comic - with sound, interactive elements, movies, color ... your phantasy is boosted </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Read also more here: <a href="http://www.thinktank.org.uk/blog.php#blog-1465">http://www.thinktank.org.uk/blog.php#blog-1465</a></span><br />
<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-21429011691159729622014-07-03T12:32:00.002+02:002014-07-03T12:32:38.950+02:00The next big thing in Storytelling for Marketing and PR: Fiction<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNN-_j4XAesR-NWeXBORMmQAF685he3szImArDruKtjr21GTQ6J95V_e3RXTDQi78TvENmURPI4nyy0pskyyYCgSv-qFWPT84ULVNZCsCYbEDe97osvtor0Ye-SLqdDX7nh9umKiK2G0A/s1600/IMG_1099.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNN-_j4XAesR-NWeXBORMmQAF685he3szImArDruKtjr21GTQ6J95V_e3RXTDQi78TvENmURPI4nyy0pskyyYCgSv-qFWPT84ULVNZCsCYbEDe97osvtor0Ye-SLqdDX7nh9umKiK2G0A/s1600/IMG_1099.JPG" height="240" width="320" /></a></div>
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<span style="font-family: Arial, sans-serif;">While still some marketing and PR teams </span><span style="font-family: Arial, sans-serif;">struggle to learn about
the concept of storytelling, when it comes to real stories and “documentaries”, the next big thing is already around the corner: Fictional Storytelling. And there are some brands which are ahead of the game such as:</span><span lang="EN-US" style="font-family: Arial, sans-serif; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; text-indent: -18pt;">Chipotle who won with
their animation fiction “Scarecrow” a lot at Cannes Lions. Watch the story
<a href="https://www.youtube.com/watch?v=lUtnas5ScSE">here</a>. </span><span lang="EN-US" style="font-family: Arial, sans-serif; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; text-indent: -18pt;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; text-indent: -18pt;">But they are also on the
next trends with a “real fictional TV serial” called “Farmed & Dangerous See
the story and campaign <a href="http://farmedanddangerous.com/">here</a>.</span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; text-indent: -18pt;">Intel & Toshiba
who launched a Science Fiction movie called “The Power Inside”. The content of
this movie is wired. As many SciFi-stories are, but attracting computer fans
and nerds … so the campaign and story is doing good. Whatch it <a href="http://www.insidefilms.com/">here</a>. As this is
not only a fiction movie it is also a social story. The third in a row which Intel
and Toshiba produced over the last years. Read mor <a href="http://www.fastcocreate.com/1683459/intel-and-toshiba-return-with-third-social-film-the-power-inside-and-harvey-keitel">here.</a></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">So Marketing and PR are moving into an exciting direction: Fiction!<o:p></o:p></span></div>
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Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-43534774029717982922014-07-03T08:19:00.002+02:002014-07-03T08:19:55.732+02:00Why "Fading News" is my favorite at Cannes LionsThe Campaign "Fading News" is one of my favorite and here is why: <a href="http://www.gosee.de/news/advertising/petra-sammer-ueber-cannes-lions-pr-gold-gewinner-the-fading-news-radikal-tbwaistanbul-19787">http://www.gosee.de/news/advertising/petra-sammer-ueber-cannes-lions-pr-gold-gewinner-the-fading-news-radikal-tbwaistanbul-19787</a><br />
<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-85769521999075154572014-06-27T10:23:00.001+02:002014-08-01T11:36:12.114+02:00WAS ZEICHNET GUTE PR AUS?4 Dinge: Storytelling, Realtime-Kommunikation, Integrierte Kommunikation und echter, authentischer Diskurs: h<a href="ttp://prreport.de/home/aktuell/article/8462-shortlist-und-gewinner-der-pr-lions-sind-ein-klares-signal/?L=gxfsvcjzdzpldqux.&cHash=dc650fadfd7dda8a58398aee395a3132">ttp://prreport.de/home/aktuell/article/8462-shortlist-und-gewinner-der-pr-lions-sind-ein-klares-signal/?L=gxfsvcjzdzpldqux.&cHash=dc650fadfd7dda8a58398aee395a3132</a><br />
<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-75530832057816652742014-06-23T10:01:00.001+02:002014-06-23T10:01:43.560+02:00Ran an die Cannes Lions 2015<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilyHUO9V8wBbeSv2KcEXB0pXVkEH7TFOg6VezLb-ie91k3uxjSkPt1XPrYJfoKHNtx153FkVwNIRrG7FsuZOgVDFzRI6U83sb6CQGJ7rgk4baQwukfp75UXYb50p8YBnge1aw3eU5Z90c/s1600/Kissing+the+lion.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilyHUO9V8wBbeSv2KcEXB0pXVkEH7TFOg6VezLb-ie91k3uxjSkPt1XPrYJfoKHNtx153FkVwNIRrG7FsuZOgVDFzRI6U83sb6CQGJ7rgk4baQwukfp75UXYb50p8YBnge1aw3eU5Z90c/s1600/Kissing+the+lion.JPG" height="320" width="240" /></a></div>
Hier ein paar <a href="http://prreport.de/home/aktuell/article/8469-ran-an-2015-und-viel-glueck-beim-naechsten-mal/">Tipps</a>, wie man seine Chance bei den Cannes Lions 2015 erhöht: <a href="http://prreport.de/home/aktuell/article/8469-ran-an-2015-und-viel-glueck-beim-naechsten-mal/">http://prreport.de/home/aktuell/article/8469-ran-an-2015-und-viel-glueck-beim-naechsten-mal/</a><br />
<br />
#CannesLions<br />
<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-79961382757135927432014-06-20T07:12:00.001+02:002014-06-20T07:13:25.101+02:00Cannes Lions by the Numbers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRSPJKrYHiB-rnSP24ts6DDrywmDEIKZGCbG_5nFIbp8ThnN5nS9RN2JyQ-td5cAe45Xqh5PcIL7a4NZ36s4dSkk6_SKXTMNKaVCU8tifQS3dNdE7UkEg3ZJjrf6TrExlv2Cp66-DMyKw/s1600/Games+of+CannesLions.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRSPJKrYHiB-rnSP24ts6DDrywmDEIKZGCbG_5nFIbp8ThnN5nS9RN2JyQ-td5cAe45Xqh5PcIL7a4NZ36s4dSkk6_SKXTMNKaVCU8tifQS3dNdE7UkEg3ZJjrf6TrExlv2Cp66-DMyKw/s1600/Games+of+CannesLions.jpg" height="320" width="240" /></a></div>
37.427 entries (+3.3%) - 1.850 entries in PR (+42.9%)<br />
97 entering countries. Agencies in Albania, Ghana and San Marino entered for the first time<br />
<br />
Countries with the most entries:<br />
1. United States (6,213)<br />
2. Brazil (3,321)<br />
3. Germany (2,376)<br />
<br />
$28.2 Million Entry-fee, stronges category Outdoor Lions ($3,891,000), smalles category Product Lions ($177,000), PR Lions ($1,259,000)<br />
<br />
327 Jury Members - 27% of all judges are women<br />
21 Jury Members for PR Lions - 67% af all PR-judges are women<br />
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<br />
1,700 awards (approx)<br />
71 awards in PR Lions<br />
1 Grand Prix, 14 Gold Lions,, 24 Silver Lions, 33 Bronze<br />
<br />
12.000 visitors for the festival<br />
220 speakers<br />
750 sessions<br />
Celebrities on stage: Sr Patrick Steward, Courtney Love, Sarah Jessica Parker, Kanye West, Jared Leto, Bono, Neil deGrasse Tyson and many more<br />
<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-55638414259660625952014-06-18T12:02:00.001+02:002014-06-18T12:02:18.477+02:00Images win over Text - from Cannes Lions<div>
PR is traditional a text-heavy discipline. We PR people love text and we love every word. But the world has changed and so do we. Visual content is growing in newspapers, images are liked and shared 10 times more in facebook. Twitter, made for 140 charactes, turns into a stream of images. Pinterest is used as a library of images. Generation Y turns to YouTube instead of Google.. Communication in the future will be visual.</div>
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And so are the PR Lions this year highly visual. Have a look into the highly creative and aesthetic work of the PR Award Winner 2014: </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNYEB66SIs3J1yuC4r9Q6BUA5uQZxXg5FCleCmQEfMfkVqdlhkw7XqAnHtikpTX8_mgGOqiIS3hfjAHdbi8b8bgt67HKf5VjKxSpld-Br1rA1YYU2OOAhU_5Pd2eoCJSil1Tuhyphenhyphen8VhjGs/s1600/hm+last+2.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNYEB66SIs3J1yuC4r9Q6BUA5uQZxXg5FCleCmQEfMfkVqdlhkw7XqAnHtikpTX8_mgGOqiIS3hfjAHdbi8b8bgt67HKf5VjKxSpld-Br1rA1YYU2OOAhU_5Pd2eoCJSil1Tuhyphenhyphen8VhjGs/s1600/hm+last+2.gif" height="165" width="320" /></a>Honey Maid, USA, turned hate into love. Pinted out tweets from a shitstorm and turned them into a love message. They captured this moment in a picture, that tells the whole story. </div>
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<span style="font-size: x-small;">Sweetie is a campaign for the International Childrens Aid Organization in the Netherlands. Sweetie is a 10year old Filipino girl. But Sweetie is not real,. She is an avatar, made to attracted and then trace down pedophiliac men online. With Sweetie at its core this campagne is working extremly good - you can´t resist to look at.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTkuhRAJzBmYk7fTCftjZ7res8FEzaPYFgDQ5kF9kysOYTj0slASNG9DGknTdEGjw7FGUQDLvojm7n8tdf5nwqWjmfK6-UILl-wq-mwJQrlzwhjhn1FIj1yHuewu-ZShms3BxPxK8GKaQ/s1600/Image-17.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTkuhRAJzBmYk7fTCftjZ7res8FEzaPYFgDQ5kF9kysOYTj0slASNG9DGknTdEGjw7FGUQDLvojm7n8tdf5nwqWjmfK6-UILl-wq-mwJQrlzwhjhn1FIj1yHuewu-ZShms3BxPxK8GKaQ/s1600/Image-17.jpg" height="165" width="320" /></a></div>
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<span style="font-family: Tahoma; font-size: x-small;"><span style="font-family: Arial;">And also Bald Cartoons, a campaign from Brazil to raise awareness for children with cancer, is highly visual. Cancer treatment has the side effect of loosing hear and many kids with cancer feel bad about this. What did the campaign do? They get rid of the hair of cartoon heros ... brilliant simple. </span></span></div>
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<span style="font-family: Tahoma; font-size: x-small;">PR will always honor the importance of words. But we move into an era of visibility and visuality - in images and even more: in videos.</span><span style="font-family: Tahoma; font-size: 13.333333969116211px;"><img _src="https://farm3.staticflickr.com/2826/12472581485_f63cc2b809_t.jpg" src="https://webmaileu.ketchum.com/owa/14.3.181.6/themes/resources/clear1x1.gif" style="height: auto; max-width: 100%;" /></span></div>
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<span style="font-family: Tahoma; font-size: x-small;">(Pictures from: </span></div>
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<span style="font-family: Tahoma; font-size: x-small;">http://www.businessinsider.com/honey-maid-wholesome-love-response-2014-4 / http://lbbonline.com/news/cannes-forecast-sweetie-a-bitter-pill-to-swallow/ / http://www.everlasting.lk/news/offbeat-news/snoopy-garfield-and-friends-go-bald-for-kids-with-cancer)</span></div>
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<span style="font-family: Tahoma; font-size: x-small;">#CannesLions</span></div>
Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-32239650393479487362014-06-17T18:18:00.001+02:002014-06-17T18:18:48.753+02:00Why I love PR after Cannes even more<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9FiSSGhYww6Mo1utd9dEuaTUE4PfdMf8n3-vZwwTDc4Ha4fu0Zih_KwVHsN42bNQq_VjwdUbKa5VDOcSE70Sq5zyX8sCjv5V2_WWhX5ml4p5oZrvGNQWVl5jcyshh21vBx7Ok1hgZ3Ks/s1600/Folie15.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9FiSSGhYww6Mo1utd9dEuaTUE4PfdMf8n3-vZwwTDc4Ha4fu0Zih_KwVHsN42bNQq_VjwdUbKa5VDOcSE70Sq5zyX8sCjv5V2_WWhX5ml4p5oZrvGNQWVl5jcyshh21vBx7Ok1hgZ3Ks/s1600/Folie15.JPG" height="320" width="240" /></a></div>
<span style="background-color: white; color: #292f33; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 13px; line-height: 20px;">Why PR is so wonderful - and why I love to be in this business? Here is <a href="http://blog.ketchum.com/if/">why</a>: </span><a class="twitter-timeline-link" href="http://blog.ketchum.com/if/" role="presentation" style="background: rgb(255, 255, 255); color: #218acf; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 13px; line-height: 20px; text-decoration: none !important;">http://blog.ketchum.com/if/</a><span style="background-color: white; color: #292f33; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 13px; line-height: 20px;"> </span><br />
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<a class="twitter-hashtag pretty-link" href="https://twitter.com/search?q=%23CannesLions" role="presentation" style="background: rgb(255, 255, 255); color: #218acf; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 13px; line-height: 20px; text-decoration: none !important;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #79b8e2; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 13px; line-height: 20px; text-decoration: none !important;">#</span><span style="background: rgb(255, 255, 255); color: #218acf; font-family: Helvetica Neue, Arial, sans-serif; font-size: x-small; line-height: 20px; text-decoration: none !important;"><span style="background: rgb(255, 255, 255); line-height: 20px;">CannesLions</span></span></a>Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-41913836159762352452014-06-17T07:50:00.000+02:002014-06-17T07:50:41.469+02:00"Bei aller Bescheidenheit" - so der Titel meiner Kolumne heute in PR Report<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggw8HeIneLTNXBvMzdg_eI9mmdMICTXmkZynTn4hgYrKvp8VwfIET3UEwVxyjyJkkJEY8PbVLmEpsTTPn5t_aX9s0hHBemkmOV2x1SxG-XcvDEvMGBVoXLyNAC-lP3mHjymfxhABmWH-A/s1600/CL+2.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggw8HeIneLTNXBvMzdg_eI9mmdMICTXmkZynTn4hgYrKvp8VwfIET3UEwVxyjyJkkJEY8PbVLmEpsTTPn5t_aX9s0hHBemkmOV2x1SxG-XcvDEvMGBVoXLyNAC-lP3mHjymfxhABmWH-A/s1600/CL+2.JPG" height="206" width="320" /></a></div>
Bevor ich mich wiederhole ... hier einfach lesen im <a href="http://prreport.de/home/aktuell/article/8458-all-die-bescheidenheit-liebe-landsleute-in-ehren-aber/">PR Report</a>: <a href="http://prreport.de/home/aktuell/article/8458-all-die-bescheidenheit-liebe-landsleute-in-ehren-aber/">http://prreport.de/home/aktuell/article/8458-all-die-bescheidenheit-liebe-landsleute-in-ehren-aber/</a><br />
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Im Bild: die 21köpfige PR Jury mitJury Präsident René Wilson (typisch amerikanisch)<br />
#CannesLionsPetra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-51167422228942256902014-06-17T07:47:00.001+02:002014-06-17T07:47:16.441+02:00"Vogelscheuche gewinnt" - so sieht es der Horizont<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYOS7WQv2Mds2nqElAkeHYk4MHbo2V0GY44FR6MJACS_QyO8kmBBSZZp7fKwGsD2J2C6lFqzOqoZGbsLRFV8pVFOAv5BOQK6P-_wb3QTbc2RvMKY3AbjvN-1LtNt024M_o_-tV4kPPbwM/s1600/Gala+1.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYOS7WQv2Mds2nqElAkeHYk4MHbo2V0GY44FR6MJACS_QyO8kmBBSZZp7fKwGsD2J2C6lFqzOqoZGbsLRFV8pVFOAv5BOQK6P-_wb3QTbc2RvMKY3AbjvN-1LtNt024M_o_-tV4kPPbwM/s1600/Gala+1.JPG" height="200" width="150" /></a></div>
Der <a href="http://mobil.horizont.net/news/PR-Lions-Eine-Vogelscheuche-gewinnt-den-Grand-Prix--Nur-einmal-Bronze-fuer-Deutschland_120963.html">Horizont</a> berichtet mit einer sehr witzigen Headline über die PR Lions, lesenswerter Artikel von Tim Theobald:<br />
<a href="https://webmaileu.ketchum.com/owa/redir.aspx?C=HlK7hYbHQkaCxa4z0nj_-JME0T6DXdEIbBSqRcDNHO6S1gUpdjOzcnIwg4D_ER7n-bnWRhTDcKM.&URL=http%3a%2f%2fmobil.horizont.net%2fnews%2fPR-Lions-Eine-Vogelscheuche-gewinnt-den-Grand-Prix--Nur-einmal-Bronze-fuer-Deutschland_120963.html" style="font-family: 'Segoe UI', Helvetica, Arial, sans-serif; font-size: 13.63636302947998px;" target="_blank">http://mobil.horizont.net/news/PR-Lions-Eine-Vogelscheuche-gewinnt-den-Grand-Prix--Nur-einmal-Bronze-fuer-Deutschland_120963.html</a><br />
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#CannesLionsPetra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-70240472706642263252014-06-17T07:44:00.000+02:002014-06-17T07:44:01.722+02:00w&v über das Abschneiden der PR bei den Cannes Lions<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGnXZh2mmcNWoFsb1wSOT_2g6xSg2y2UZMBOi1AIj2gb5Y7rRsCFrYIGmrTAWCAyg-g0IBusAjRO5oXfudMJb330fl5y679NWHpskFbOMmJhKR5_fj7oelgg2mQYlwkde7dpwg9tITXZE/s1600/Gala+2.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGnXZh2mmcNWoFsb1wSOT_2g6xSg2y2UZMBOi1AIj2gb5Y7rRsCFrYIGmrTAWCAyg-g0IBusAjRO5oXfudMJb330fl5y679NWHpskFbOMmJhKR5_fj7oelgg2mQYlwkde7dpwg9tITXZE/s1600/Gala+2.JPG" height="150" width="200" /></a></div>
Und hier ist die Zusammenfassung der PR Lions von Peter Hammer in <a href="http://www.wuv.de/agenturen/chipotle_holt_pr_grand_prix">werben & verkaufen</a>: <a href="http://www.wuv.de/agenturen/chipotle_holt_pr_grand_prix">http://www.wuv.de/agenturen/chipotle_holt_pr_grand_prix</a><br />
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#CannesLionsPetra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-13589820274600911012014-06-16T07:40:00.000+02:002014-06-16T07:40:07.606+02:00Welcome my friends: Ketchum has arrived at Cannes Lions<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZJmlqebk6HU9Eq3F5HEaVoyuHQhNAzWnKyyIDd9yJfzUBcpcbP8ZA9mKd3qMyQ79kEkROeqGGJuwInE-CaY9Parlmg12i5DF3x8r7GPlcNqej3cDv6iu8Fvk32lUol7crZY1V7H2kzoY/s1600/Sceneat+Cannes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZJmlqebk6HU9Eq3F5HEaVoyuHQhNAzWnKyyIDd9yJfzUBcpcbP8ZA9mKd3qMyQ79kEkROeqGGJuwInE-CaY9Parlmg12i5DF3x8r7GPlcNqej3cDv6iu8Fvk32lUol7crZY1V7H2kzoY/s1600/Sceneat+Cannes.jpg" height="320" width="240" /></a></div>
More than 20 delgates from Ketchum had finally arrived at Cannes, so I am no the only Ketchum here at the Croisette ... so welcome my friends. And they all will contribute to a plattform called "Scene@Cannes" where we share all stories around this exciting festival - Have a look <a href="http://www.ketchum.com/SceneAtCannes/">Scene@Cannes </a><a href="http://www.ketchum.com/SceneAtCannes/">http://www.ketchum.com/SceneAtCannes/</a><br />
#CannesLionsPetra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-1599992359281859312014-06-14T08:31:00.001+02:002014-06-14T08:31:32.858+02:00Why you should work in PR: Cannes Lions <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEsOXyruLqHVe_7FgOq73W90dDRZn6hQV9fQQmXNOn-IfFzVcQzjceGaMZSAc1tM3ktS4gPqTeeslsP82jtyk3NqBCTLw9ZGiie1eFGF8ecgft-jfUDYAdO3ZjFwnRi5eaQeHG1Kbr-c/s1600/Kissing+the+lion.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEsOXyruLqHVe_7FgOq73W90dDRZn6hQV9fQQmXNOn-IfFzVcQzjceGaMZSAc1tM3ktS4gPqTeeslsP82jtyk3NqBCTLw9ZGiie1eFGF8ecgft-jfUDYAdO3ZjFwnRi5eaQeHG1Kbr-c/s1600/Kissing+the+lion.JPG" height="320" width="240" /></a></div>
Arik Hanson wrote a lovely blog post in "PR Daily" at April 1st this year. And I do hope this post was not intended by this date, as it really inspired me. Under the titel "<a href="http://www.prdaily.com/Main/Articles/Why_Id_love_for_my_daughter_to_go_into_PR__16313.aspx">Why I´d love for my daughter to go into PR</a>" he lists some pretty good reasons why PR is a fantastic job. One is: "You may meet famous people and visit places you´d never dreamed you would."<br />
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That´s so true. Ketchum, the agency I joined 22 years ago (or longer? no? ... I can´t remember) brought me to places I´d never thought I will be able to go.I´ve been in secret kitchens of famous chefs. I´ve been backstage with celebrities. I´ve been at a pre-premiere of a Pixar movie. Ketchum brought be to headquarters of the World Economic Forum. Ketchum made me speak at the UN in New York and now ... I am at the Cannes Lions Festival, judging in a room of the Palais de Festival where the Cannes Filmfestival is taking place. How wonderful is this.<br />
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And of top of this - as Arik Hanson says - it brings you "close to famous people". That´s the most exciting part. Tomorrow one of my most adorable role models will speak at the Cannes Lions Festival and I will never ever get a chance to come closer to him as this. I´ve had always - along my whole career - the privilege to be guieded by great leaders and role models on leadership at Ketchum. And I am thankful the experience to work with great leaders such as Sabine Stadel-Strauch, Ray Kotcher or David Gallagher, just to mention a few. I learned so much from them and they inspired me for many years.<br />
But one guiding star ... and now you may laugh .. but I don´t care ... always was Patrick Stewart ... well not exactly him ... it was him in his role as Captain Picard on the spaceshuttle Enterprise Next Generation.<br />
First of all, I always saw myself as part of a "next generation", second Picard is an "knowing it all, always wise"-leader. Sound old fashioned? But this is exactly what I loved. Integrity, loyalty and deliverateness - that´s what I always strived for. But it´s really hard to do this if you are not on a spaceshuttle.<br />
So he is here tomorrow and will speak about storytelling! So fantastic.<br />
But you also should read Hansons blog carefully as he says "You may meet famous people ..." - and that´s true in our job as well. You come close and you "may".<br />
And I will not.<br />
When Stewart climbes the stairs to the stage tomorrow I will be in the judging room looking over the best work in PR for the Cannes Lions 2014. And this is another great reason why you may consider to get a job in PR.<br />
<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-85416845221442584472014-06-14T06:53:00.002+02:002014-06-14T06:53:40.178+02:00What money can´t buy: a Cannes Lion<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvypPxQPNJr8g5_sARA3j_DJDzqrrQ5L9LgGg1DUfzl4L8XfB5o1oJXJaO0n_Dx5O1TuFR_OUBEYkDLpswzR962p24ZQ05yjJncCVwrimp40MLxJ6yuVZJNSuXXbmQYzW02AZSo8wWg_4/s1600/3.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvypPxQPNJr8g5_sARA3j_DJDzqrrQ5L9LgGg1DUfzl4L8XfB5o1oJXJaO0n_Dx5O1TuFR_OUBEYkDLpswzR962p24ZQ05yjJncCVwrimp40MLxJ6yuVZJNSuXXbmQYzW02AZSo8wWg_4/s1600/3.JPG" height="320" width="240" /></a></div>
Huch, erst jetzt lese ich die Kolumnenunterschrift des PR Reports, die besagt, dass ich aus den "Hinterzimmern berichte". Nun, also so konspirativ geht es hier gar nicht zu und diplomatische Winkelzüge oder geschicktes Award-Taktieren bleibt auch gar keine Zeit, denn nach vier Tagen Jurysitzung sind immer noch mehrere Hundert Einreichungen vor uns ... bei den Abstimmungen zählt im Moment vor allem nur eins: schnell zur Entscheidung zu kommen. Eilig haben es vor allem aber die wenigen Männer in der Jury - die Quote steht 7 gegen 14 - die gegen Abend nervös werden, ob wir den Juryraum noch rechtzeitig zum Anstoß des nächsten WM-Spiels schaffen.<br />
Aber eine Frage bleibt in all den bisherigen Tagen nach wie vor im Raum: Was ist eigentlich PR? Eine der vielen Antworten gibt es in der <a href="http://prreport.de/home/aktuell/article/8447-what-money-cant-buy/?L=0%2525252&cHash=459d586135c785404f9274b3944612ff">PR Report Kolumne</a>, die selbstverständlich in einem Hinterzimmer geschrieben wurde.<br />
<a href="http://prreport.de/home/aktuell/article/8447-what-money-cant-buy/?L=0%2525252&cHash=459d586135c785404f9274b3944612ff">http://prreport.de/home/aktuell/article/8447-what-money-cant-buy/?L=0%2525252&cHash=459d586135c785404f9274b3944612ff</a><br />
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#CannesLionPetra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-39060265465189134782014-06-13T07:48:00.001+02:002014-06-13T07:48:28.240+02:00Was man halt so macht in Cannes: Videos gucken<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhogotn3Vt1AMvWVDq6jGSuimEwH-CtWOO_eN0YJYhy4f8yWapo9TO5lejdEYpve66tJGe4GK6mHhNeUdUP-V1PGLZmqpYqROGfOAId9ZLqffc8IdLQRaebiO4n4r8gzKksVmLScEumAn4/s1600/entree+des+artistes.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhogotn3Vt1AMvWVDq6jGSuimEwH-CtWOO_eN0YJYhy4f8yWapo9TO5lejdEYpve66tJGe4GK6mHhNeUdUP-V1PGLZmqpYqROGfOAId9ZLqffc8IdLQRaebiO4n4r8gzKksVmLScEumAn4/s1600/entree+des+artistes.JPG" height="240" width="320" /></a></div>
Ja, leider handelt es sich nicht um das Filmfestival, wie so manche meiner lieben Freunde dachten, als ich ihnen sagte, dass ich in der Jury in Cannes dabei sein darf. Zwar tagt die Jury im berühmten <a href="http://de.palaisdesfestivals.com/">Palais de Festival</a>, in dem auch jedes Jahr über die besten Filme beraten wird und gestern fand eine der Jurysitzungen tatsächlich in einem der Auditorien statt, in denen vor uns die <a href="http://www.festival-cannes.com/en.html">Promis </a>saßen und eigentlich machen wir auch nix anderes, als Filme gucken ... aber es sind dann doch "nur" die Cannes Lions. Aber die sich auch schon aufregend genug, dass der <a href="http://www.festival-cannes.com/en.html">PR Report</a> darüber von mir gerne mehr hören möchte: <a href="http://www.festival-cannes.com/en.html"> http://www.festival-cannes.com/en.html</a><br />
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#CannesLionsPetra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0tag:blogger.com,1999:blog-618088314608168295.post-42294914221602955242014-06-13T07:34:00.001+02:002014-06-13T07:39:37.020+02:00Austausch, Inspiration und Captain Picard ... Der Horizont fragt die deutschen Jurymitglieder, warum sie zu den #CannesLions fahren<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi30ZDV78zo60qUdrWErIbODih0Vh6Fkv-_BCZQ4RMiJjfXoyAqAp90U-kI39cMglYZ2XHmtprOTDUUksxncIoSCamFgu419OsETdNdUSoTfcE9HeVjlyUP_GLbIX0gRAf-8P-koDI9Upg/s1600/Dame+vor+Bild.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi30ZDV78zo60qUdrWErIbODih0Vh6Fkv-_BCZQ4RMiJjfXoyAqAp90U-kI39cMglYZ2XHmtprOTDUUksxncIoSCamFgu419OsETdNdUSoTfcE9HeVjlyUP_GLbIX0gRAf-8P-koDI9Upg/s1600/Dame+vor+Bild.JPG" height="320" width="240" /></a></div>
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<br /></div>
<span style="font-family: inherit;">Eric Schoeffler</span><br />
<span style="font-family: inherit;">Claudia Fischer-Appel</span><br />
<span style="font-family: inherit;">David Mously</span><br />
<span style="font-family: inherit;">Kai Röffen</span><br />
<span style="font-family: inherit;">Martin Poss</span><br />
<span style="font-family: inherit;">Kerstin Heffels</span><br />
<span style="font-family: inherit;">Michael Dunke</span><br />
<span style="font-family: inherit;">Stefan Kolle</span><br />
<span style="font-family: inherit;">Günter Ulmer</span><br />
<span style="font-family: inherit;">Wolfgang Wagner</span><br />
<span style="font-family: inherit;">Matthias Harbeck</span><br />
<span style="font-family: inherit;">Jan Leube</span><br />
ach ja, und ich ...<br />
<span style="font-family: inherit;"><br /></span>
Sie alle vertreten Deutschland in den Jurys der Cannes Lions (und müssen sich am Montag abend, sollte sich die deutsche Mannschaft aus unerfindlichen Gründen dumm anstellen, blöd anquatschen lassen).<br />
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Und sie alle hat der <a href="http://www.horizont.net/aktuell/agenturen/pages/protected/Cannes-Lions-Austausch-Inspiration-und-Captain-Picard--darauf-freuen-sich-die-deutschen-Juroren_120912.html">Horizont </a>befragt, was sie eigentlich an die Croisette treibt.<br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><a href="http://www.horizont.net/aktuell/agenturen/pages/protected/Cannes-Lions-Austausch-Inspiration-und-Captain-Picard--darauf-freuen-sich-die-deutschen-Juroren_120912.html">http://www.horizont.net/aktuell/agenturen/pages/protected/Cannes-Lions-Austausch-Inspiration-und-Captain-Picard--darauf-freuen-sich-die-deutschen-Juroren_120912.html</a></span><br />
<br />Petra Sammerhttp://www.blogger.com/profile/06399890731233166619noreply@blogger.com0